Max Financial Serv Share Price Today: Rises 11.42% in 3 Trading Sessions | 13 November 2026

NSE: MFSL · 13 November 2026

Price
₹1,401.10
Change
+1.90%
High / Low
₹1,401.10 / ₹1,351.90
Prev. Close
₹1,375.00
Volume
22.76 lakh
Price as of
13 November 2026 · 03:30 PM IST
WittyTrades F&O Stock Intelligence

MAX FINANCIAL SERV LTD F&O Intelligence

Data-mining view of cash participation, delivery, futures activity, open interest and recent positioning.

Latest completed-session snapshot
Cash closeRs 1,401.10+1.90%
Cash openRs 1,362.60
Cash high / lowRs 1,401.10 / Rs 1,351.90
Near futureRs 1,396.30+1.95%
All-expiry futures OI78.24 L shares-3.30%
F&O/Cash participation ratio0.92xWittyTrades Proprietary
WittyTrades Proprietary Metrics
Shares Traded per Trade37.33-session average: 29.5. Formula: cash shares traded ÷ number of trades.
F&O/Cash Participation Ratio0.92xFormula: futures-equivalent shares ÷ cash shares. 3-session trend: 0.75x → 0.94x → 0.92x.

NSE cash-market participation

Last 3 Sessions: Cash Activity & Delivery

Date Cash Volume Number of Trades Shares Traded per Trade Delivery % Close / Change
11 Nov 19.40 L shares 67,960 28.5
WittyTrades Proprietary
59.68% Rs 1,303.00 (+3.62%)
12 Nov 19.62 L shares 86,136 22.8
WittyTrades Proprietary
56.76% Rs 1,375.00 (+5.53%)
13 Nov 22.76 L shares 60,958 37.3
WittyTrades Proprietary
65.04% Rs 1,401.10 (+1.90%)
WittyTrades Proprietary Metric: Large-Ticket Activity Proxy
Average number of shares traded per trade was 37.3 in the latest session versus a 29.5 3-session average. The latest average trade size was materially above its 3-session baseline, which can flag stronger larger-ticket or institutional-style participation. Latest delivery was 65.0% versus a 3-session average of 60.5%.
Futures participation

Last 3 Sessions: Futures vs Cash Participation

Date Near Future / Change Futures Volume (Shares) Cash Volume (Shares) F&O/Cash Participation Ratio Aggregate Futures OI Positioning Read
11 Nov Rs 1,306.40 (+3.26%) 14.52 L shares 19.40 L shares 0.75x
WittyTrades Proprietary
85.88 L shares (—) Positioning unavailable
12 Nov Rs 1,369.60 (+4.84%) 18.48 L shares 19.62 L shares 0.94x
WittyTrades Proprietary
80.91 L shares (-5.79%) Short covering
13 Nov Rs 1,396.30 (+1.95%) 20.92 L shares 22.76 L shares 0.92x
WittyTrades Proprietary
78.24 L shares (-3.30%) Short covering
Participation read: Futures-equivalent volume was 0.92 times cash-market share volume in the latest completed session. The latest price/OI classification is Short covering. Classification uses aggregate all-expiry OI to reduce front-month rollover distortion.
Expiry & contract migration

How open interest shifted across expiries

Expiry Latest OI 1-Day OI Change
23 Nov 77.33 L shares -2.70 L
29 Dec 79,600 shares +2,400
25 Jan 10,800 shares +400

The front expiry lost OI while later expiries gained OI, confirming contract migration. About 1.2% of aggregate OI sat beyond the front expiry. This is an expiry-structure observation, not a directional signal by itself.

What to monitor next

  • Whether aggregate futures OI expands or contracts alongside the next price move.
  • Whether the WittyTrades F&O/Cash Participation Ratio remains elevated or normalises.
  • Whether Shares Traded per Trade moves materially above or below its recent baseline.
  • Whether delivery participation holds above or below the recent 3-session average of 60.5%.
  • Whether later-expiry OI continues to absorb positions from the front contract as expiry approaches.

Higher Shares Traded per Trade can flag larger-ticket participation, but exchange trade-count data does not identify the buyer or seller category. The F&O/Cash Participation Ratio measures participation intensity and does not by itself distinguish directional trading, hedging or arbitrage.

Key Takeaways
  • Max Financial Serv has risen 11.42% over 3 trading sessions; today's move is +1.90%.
  • Max Financial Services announced its standalone and consolidated financial results for the quarter and half-year ended September 30, 2026. Consolidated revenue excluding investment income reached ₹17,484 crores, representing a 16% year-on-year increase, while consolidated profit after tax rose 137% to ₹219 crores. Subsidiary Axis Max Life Insurance posted an 11% growth in total Annualized Premium Equivalent (APE) at ₹4,638 crores and a 21% increase in the Value of New Business (VNB) to ₹1,180 crores.
  • Trading volume was 2.17 times the 20-day average daily volume.

Max Financial Serv share price: 11.42% rise over 3 trading sessions

Max Financial Services Limited shares moved higher by 1.90% on Thursday, trading near the upper end of the day's range between an intraday low of ₹1,351.90 and a high of ₹1,401.10.

The broader financial sector faced headwinds during the session, with the Nifty Financial Services benchmark declining by 0.61% and the broader Nifty falling 0.61%. Despite the weak broader market backdrop, the stock outperformed its sector peers, building on its recent positive momentum that includes a 10.02% return over the past 5 trading days and a 9.12% gain over the last 20 trading days.

While no single fresh corporate announcement was published on Thursday to directly trigger the session's gains, the positive price action follows the company's robust financial disclosures for the half-year ended September 30, 2026. During that period, Max Financial Services reported a 16% growth in consolidated revenue excluding investment income at ₹17,484 crores, along with a 137% surge in consolidated profit after tax to ₹219 crores, supported by strong performance in its life insurance subsidiary, Axis Max Life Insurance.

22.76 lakh shares traded by 13 November 2026 · 03:30 PM IST. This compares with a 20-day average daily volume of 10.47 lakh shares (2.17 times). The five-day average daily volume was 12.19 lakh shares. Separately, the NSE report for 13 November 2026 showed 14.80 lakh shares delivered, representing 65.04% of that day’s traded volume. The same report recorded 60,958 trades.

Likely Reason
Stock-specific momentum amid broader sector weakness

The stock gained 1.90% on heavy cash volumes exceeding twice its 20-day average, outperforming a declining Nifty Financial Services index. This upward movement appears consistent with ongoing buying interest following robust half-yearly earnings reported in late October.

Latest Company Developments

Strong H1 FY27 Financial Results Reported
28 October 2026

Max Financial Services announced its standalone and consolidated financial results for the quarter and half-year ended September 30, 2026. Consolidated revenue excluding investment income reached ₹17,484 crores, representing a 16% year-on-year increase, while consolidated profit after tax rose 137% to ₹219 crores. Subsidiary Axis Max Life Insurance posted an 11% growth in total Annualized Premium Equivalent (APE) at ₹4,638 crores and a 21% increase in the Value of New Business (VNB) to ₹1,180 crores.

Demonstrates sustained top-line growth and improved profitability across core life insurance operations.

Independent ESG Rating Assigned at 70
16 October 2026

The company disclosed that NSE Sustainability Ratings & Analytics Limited assigned an independent ESG rating of '70' on a scale of 0-100. This reflects an improvement from the rating of 62 recorded in the previous fiscal year, highlighting enhanced performance across environmental, social, and governance parameters.

Signals strengthening non-financial governance standards which are increasingly relevant for institutional asset allocators.

Original source →

Final Order Received from SEBI Following Show Cause Notice
25 August 2026

Max Financial Services submitted a regulatory disclosure regarding the receipt of a Final Order from the Securities and Exchange Board of India (SEBI) in connection with a Show Cause Notice issued previously on October 24, 2024. The filing was duly communicated to stock exchanges in compliance with listing regulations.

Brings regulatory certainty regarding past inquiries, clearing compliance overhangs for the holding company structure.

Original source →

Earnings / operating update
28 October 2026

'Approval of unaudited standalone and consolidated financial results of the Company for the quarter and half year ended September 30, 2026 '.

Original source →

Order / business win
25 August 2026

'Disclosure under the extant provisions of the SEBI (Listing Obligations and Disclosure Requirements Regulations), 2015 ( SEBI Listing Regulations ) on receipt of Final Order from SEBI in relation to the Show Cause Notice issued on October 24, 2024'.

Original source →

Ownership & Transaction Activity

Shareholding
As of 30 September 2026
Promoter holding
1.25%
1.25% on 30 June 2026
FII/FPI
48.62%
48.06% on 30 June 2026
Institutional holding
92.32%
92.40% on 30 June 2026

NSE shareholding filing →

Historical Insider Activity
MAX VENTURES INVESTMENT HOLDINGS PRIVATE LIMITEDPromoters
TransactionSell
Quantity16.00 lakh shares
Trade date21 November 2025
Source: NSE transaction disclosures. These are dated historical transactions.

Mutual Fund Holdings

Mutual-fund ownership

Mutual funds held 35.49% on 30 September 2026. This compares with 36.76% on 30 June 2026, a change of -1.27 percentage points.

The filing reported 40 MF/UTI holders.

HDFC MUTUAL FUND – HDFC NIFTY LARGE MIDC AP 250 INDEX FUND
30 September 2026
3.19 crore shares · 9.24%
NIPPON LIFE INDIA TRUSTEE LTD-A/C NIPPON INDIA NIFTY 500 EQ WEIGHT INDEX FUND
30 September 2026
1.71 crore shares · 4.97%
DSP NIFTY 500 INDEX FUND
30 September 2026
1.48 crore shares · 4.30%
These are quarterly holdings, rather than purchases or sales on the article date.

NSE shareholding filing →

Historical Bulk / Block Deals

ALPHA ALTERNATIVES FINANCIAL SERVICES PRIVATE LIMITED
13 November 2026
Sell · 23.69 lakh shares · ₹354.74

Public NSE large-deal marketstats
ARVESTA FINANCIAL SERVICES PRIVATE LIMITED
13 November 2026
Sell · 20.82 lakh shares · ₹354.22

Public NSE large-deal marketstats

What to Watch Next

  • Sustainability of delivery-backed volume above the 20-day average
  • Execution and growth momentum in Axis Max Life Insurance proprietary and partnership channels
  • Management commentary regarding new product lines such as Smart Retirement Income and Smart Term Plan Plus
  • Solvency ratio trajectory, which stood at 197% as of September 30, 2026

Other Dated Coverage

More Max Financial Serv news and dated analysis →

Frequently Asked Questions

What is the latest Max Financial Serv company news?

Max Financial Services announced its standalone and consolidated financial results for the quarter and half-year ended September 30, 2026. Consolidated revenue excluding investment income reached ₹17,484 crores, representing a 16% year-on-year increase, while consolidated profit after tax rose 137% to ₹219 crores. Subsidiary Axis Max Life Insurance posted an 11% growth in total Annualized Premium Equivalent (APE) at ₹4,638 crores and a 21% increase in the Value of New Business (VNB) to ₹1,180 crores.

How strong was Max Financial Serv’s trading volume?

22.76 lakh shares traded, 2.17 times the 20-day average daily volume. The price and volume data are dated 13 November 2026 · 03:30 PM IST.

Do the mutual-fund figures show buying today?

They show holdings on 30 September 2026. Quarterly holdings do not identify purchases made on the article date.

Research & analysis: WittyTrades Research Desk
Reviewed by: Mohanish Sanghavi — SEBI Registered Research Analyst
SEBI Registration No.: INH000008172 · BSE Enlistment No.: 5430

Disclaimer: Investments in securities markets are subject to market risks. Registration with SEBI and NISM certification do not guarantee performance or returns. This article is for information and education, not personalised investment advice or a recommendation to buy, sell or hold.

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