NSE: SBICARD · 16 October 2026 · Pre-market update
- SBI Cards and Payment Services has announced a strategic partnership with Eternal Limited to launch the co-branded 'Eternal SBI Card' on October 15, 2026. Available for early access via Zomato, Blinkit, and District apps, the card offers tiered discounts and cashbacks across major consumer platforms. Investors are expected to monitor the stock at the market open as the company expands its retail co-brand portfolio.
- SBI Card launched the co-branded 'Eternal SBI Card' in strategic alliance with Eternal Limited, offering early access through Zomato, Blinkit, and District mobile apps ahead of general availability on October 22, 2026. The card provides a 10% instant discount across Zomato, District, and Bistro, along with select Blinkit categories, plus 5% cashback on merchants like Uber, ixigo, Urban Company, and Apollo 24/7.
- Trading volume was 0.70 times the 20-day average daily volume.
Sbi Cards & Pay Ser Company News Before Market Open
SBI Cards and Payment Services has announced a strategic partnership with Eternal Limited to launch the co-branded 'Eternal SBI Card' on October 15, 2026. Available for early access via Zomato, Blinkit, and District apps, the card offers tiered discounts and cashbacks across major consumer platforms. Investors are expected to monitor the stock at the market open as the company expands its retail co-brand portfolio.
The partnership introduces bundled instant discounts and cashback benefits across popular consumer ecosystems such as Zomato, Blinkit, and Uber. Early access rollouts allow customers to request invites ahead of the official phase-wise availability starting October 22, 2026. The launch expands the company's retail co-brand credit card offerings and targets everyday high-frequency spending habits.
7.78 lakh shares traded on 14 October 2026. This compares with a 20-day average daily volume of 11.10 lakh shares (0.70 times). The five-day average daily volume was 7.56 lakh shares.
The partnership introduces bundled instant discounts and cashback benefits across popular consumer ecosystems such as Zomato, Blinkit, and Uber. Early access rollouts allow customers to request invites ahead of the official phase-wise availability starting October 22, 2026. The launch expands the company's retail co-brand credit card offerings and targets everyday high-frequency spending habits.
Latest Company Developments
SBI Card launched the co-branded 'Eternal SBI Card' in strategic alliance with Eternal Limited, offering early access through Zomato, Blinkit, and District mobile apps ahead of general availability on October 22, 2026. The card provides a 10% instant discount across Zomato, District, and Bistro, along with select Blinkit categories, plus 5% cashback on merchants like Uber, ixigo, Urban Company, and Apollo 24/7.
Collaborations with high-frequency consumer ecosystems help drive customer acquisition and expand the company's retail co-brand credit card portfolio.
SBICARD: SBI Cards and Payment Services Limited has informed the Exchange regarding a press release dated October 15, 2026, titled "SBI Card and Eternal Launch Co-Branded Eternal SBI Card".
Ownership & Transaction Activity
Mutual Fund Holdings
Mutual funds held 13.00% on 30 September 2026. This compares with 10.80% on 30 June 2026, a change of +2.20 percentage points.
The filing reported 34 MF/UTI holders.
Historical Bulk / Block Deals
What to Watch Next
- Market sentiment and trading volume around SBICARD at the market open following the co-brand card announcement.
- Early adoption metrics and customer interest reported through the Zomato, Blinkit, and District apps.
- Price action relative to the prior session's close of 568.00 and the 52-week low near 547.65.
Other Dated Coverage
- Sbi Cards & Pay Ser Share Price Today: Why SBICARD Is Falling 2.11% | 7 October 2026 — 7 October 2026
- Why SBICARD Shares Fell 2.57% Today Near 52-Week Lows | 1 October 2026 — 1 October 2026
- Why SBICARD Share Price is Falling Today | SBI Cards News | 28 September 2026 — 28 September 2026
More Sbi Cards & Pay Ser news and dated analysis →
Frequently Asked Questions
What is the latest Sbi Cards & Pay Ser company news?
SBI Card launched the co-branded 'Eternal SBI Card' in strategic alliance with Eternal Limited, offering early access through Zomato, Blinkit, and District mobile apps ahead of general availability on October 22, 2026. The card provides a 10% instant discount across Zomato, District, and Bistro, along with select Blinkit categories, plus 5% cashback on merchants like Uber, ixigo, Urban Company, and Apollo 24/7.
How strong was Sbi Cards & Pay Ser’s trading volume?
7.78 lakh shares traded, 0.70 times the 20-day average daily volume. The price and volume data are dated 14 October 2026.
Do the mutual-fund figures show buying today?
They show holdings on 30 September 2026. Quarterly holdings do not identify purchases made on the article date.
Research & analysis: WittyTrades Research Desk
Reviewed by: Mohanish Sanghavi — SEBI Registered Research Analyst
Disclaimer: Investments in securities markets are subject to market risks. Registration with SEBI and NISM certification do not guarantee performance or returns. This article is for information and education, not personalised investment advice or a recommendation to buy, sell or hold.