{"id":5656,"date":"2026-10-13T10:47:55","date_gmt":"2026-10-13T05:17:55","guid":{"rendered":"https:\/\/www.wittytrades.com\/market-news\/itc-share-price-today-2026-10-13\/"},"modified":"2026-10-13T10:47:57","modified_gmt":"2026-10-13T05:17:57","slug":"itc-share-price-today-2026-10-13","status":"publish","type":"post","link":"https:\/\/www.wittytrades.com\/market-news\/itc-share-price-today-2026-10-13\/","title":{"rendered":"ITC Share Price Today: Why ITC Is Falling 2.69% | 13 October 2026"},"content":{"rendered":"<style id=\"wt-article-style-v4\">:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) { color:#30475c; font-size:16px; line-height:1.65; min-width:0; }\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) *, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) *::before, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) *::after { box-sizing:border-box; }\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-copy { font-size:16px !important; 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}\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-cta-button { display:inline-block; background:#10233f; color:#fff !important; padding:10px 17px; border-radius:7px; text-decoration:none !important; font-size:15px; font-weight:800; line-height:1.5; }\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-cta-dark .wt-cta-button { background:#ffe36e; color:#10233f !important; }\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-faq h3 { color:#173b58 !important; font-size:17px !important; line-height:1.45; margin:18px 0 6px !important; }\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) > p:last-child { font-size:13px; line-height:1.55; color:#606b78; border-top:1px solid #e1e7ef; padding-top:13px; margin-top:16px; }\n@media (max-width:960px) {\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip { grid-template-columns:repeat(3,minmax(0,1fr)); }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-insider-row { grid-template-columns:1.7fr 1fr 1.2fr 1.2fr; gap:10px; }\n}\n@media (max-width:650px) {\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid { grid-template-columns:1fr; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid-metrics { grid-template-columns:repeat(2,minmax(0,1fr)); }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-card { padding:14px; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-insider-row { grid-template-columns:repeat(2,minmax(0,1fr)); gap:10px 14px; padding:12px 0; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-insider-person, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-insider-row > div:last-child { grid-column:1 \/ -1; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-cta { padding:17px 15px; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-cta-title { font-size:18px; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip > div { padding:9px !important; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid-funds .wt-card-title, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid-funds .wt-card-body { font-size:15px; }\n}\n@media (max-width:420px) {\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip { grid-template-columns:repeat(2,minmax(0,1fr)); }\n}<\/p>\n<p>:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip > div {border:1px solid #dde6ee;border-radius:8px;background:#f9fbfd;}\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip > div > div:last-child {font-weight:800;color:#17324d;}\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) h2 {font-size:24px !important;line-height:1.35 !important;margin:28px 0 14px !important;color:#173b58;}\n<\/style>\n<div class=\"wt-article-v4\" data-witty-phase=\"live\" data-article-version=\"4\">\n<p class=\"wt-market-date\"><strong>NSE: ITC<\/strong> \u00b7 13 October 2026<\/p>\n<div class=\"wt-price-strip\">\n<div>\n<div>Price<\/div>\n<div>\u20b9258.85<\/div>\n<\/div>\n<div>\n<div>Change<\/div>\n<div>-2.69%<\/div>\n<\/div>\n<div>\n<div>High \/ Low<\/div>\n<div>\u20b9259.05 \/ \u20b9257.40<\/div>\n<\/div>\n<div>\n<div>Prev. Close<\/div>\n<div>\u20b9266.00<\/div>\n<\/div>\n<div>\n<div>Volume<\/div>\n<div>12.09 lakh<\/div>\n<\/div>\n<div>\n<div>Price as of<\/div>\n<div>13 October 2026 \u00b7 09:35 AM IST<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-takeaways\">\n<div class=\"wt-card\" data-card=\"research\" style=\"background:#f4f8fd;border:1px solid #cbd8ea;border-left:4px solid #466fa5;border-radius:10px\">\n<div class=\"wt-card-title\">Key Takeaways<\/div>\n<div class=\"wt-card-body\">\n<ul class=\"wt-list\">\n<li>ITC Ltd shares declined by 2.69% during the trading session, settling at \u20b9258.85 after opening at \u20b9259.00. The stock traded within a narrow intraday band, reaching a high of \u20b9259.05 and a low of \u20b9257.40, which marks a new 52-week low level of \u20b9253.15.<\/li>\n<li>ITC Limited completed the secondary purchase of 13,445 equity shares of Sproutlife Foods Private Limited for approximately \u20b9645 crores. This transaction increases the company&#x27;s shareholding from ~47.50% to 100%, making Sproutlife a wholly owned subsidiary. Sproutlife manufactures and sells food products under the Yoga Bar brand, reporting a turnover of \u20b9452 crores for fiscal year 2025-26.<\/li>\n<li>Trading volume was 0.06 times the 20-day average daily volume.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h2>Why is ITC share price falling on 13 October 2026?<\/h2>\n<div class=\"wt-prose\">\n<p class=\"wt-copy\">ITC Ltd shares declined by 2.69% during the trading session, settling at \u20b9258.85 after opening at \u20b9259.00. The stock traded within a narrow intraday band, reaching a high of \u20b9259.05 and a low of \u20b9257.40, which marks a new 52-week low level of \u20b9253.15.<\/p>\n<p class=\"wt-copy\">In broader market comparison, the benchmark Nifty gained 0.56%, while the Nifty FMCG sector benchmark experienced divergent price action alongside broader index movements.<\/p>\n<p class=\"wt-copy\">Company disclosures highlight ongoing portfolio evolution, including the recent completion of the Sproutlife Foods acquisition to create a wholly owned subsidiary on September 28, 2026, for a cash consideration of approximately \u20b9645 crores, following last quarter&#x27;s financial performance where net profit stood at \u20b93,579 crore. However, these corporate developments provide broader operational context rather than a direct, confirmed catalyst for today&#x27;s price movement.<\/p>\n<p class=\"wt-copy\">12.09 lakh shares traded by 13 October 2026 \u00b7 09:35 AM IST. This compares with a 20-day average daily volume of 1.93 crore shares (0.06 times). The five-day average daily volume was 4.12 crore shares. Separately, the NSE report for 12 October 2026 showed 71.25 lakh shares delivered, representing 47.83% of that day\u2019s traded volume. The same report recorded 148,431 trades.<\/p>\n<\/div>\n<div class=\"wt-likely-reason\">\n<div class=\"wt-card\" data-card=\"research\" style=\"background:#f4f8fd;border:1px solid #cbd8ea;border-left:4px solid #466fa5;border-radius:10px\">\n<div class=\"wt-card-title\">Likely Reason<\/div>\n<div class=\"wt-card-body\"><strong>Selling pressure and institutional block deal reallocation near 52-week lows<\/strong><\/p>\n<p class=\"wt-copy\">The stock moved lower in line with recent weakness and touched new 52-week lows, coinciding with large institutional block transactions where foreign entities trimmed stakes and domestic mutual funds absorbed shares.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"wt-cta wt-cta-yellow\">\n<div class=\"wt-cta-title\">Research the Market \u2014 Not Just the Headline<\/div>\n<p class=\"wt-cta-copy\">Explore WittyTrades research across market segments.<\/p>\n<p><a class=\"wt-cta-button\" href=\"https:\/\/www.wittytrades.com\/Segments.html\">Explore WittyTrades Research \u2192<\/a><\/aside>\n<h2>Latest Company Developments<\/h2>\n<div class=\"wt-grid wt-grid-news\">\n<div class=\"wt-card\" data-card=\"news\" style=\"background:#fff;border:1px solid #dce5eb;border-left:4px solid #2e7db2;border-radius:10px\">\n<div class=\"wt-card-title\">Complete Acquisition of Sproutlife Foods<\/div>\n<div class=\"wt-card-date\">28 September 2026<\/div>\n<div class=\"wt-card-body\">\n<p class=\"wt-copy\">ITC Limited completed the secondary purchase of 13,445 equity shares of Sproutlife Foods Private Limited for approximately \u20b9645 crores. This transaction increases the company&#x27;s shareholding from ~47.50% to 100%, making Sproutlife a wholly owned subsidiary. Sproutlife manufactures and sells food products under the Yoga Bar brand, reporting a turnover of \u20b9452 crores for fiscal year 2025-26.<\/p>\n<p class=\"wt-copy\">The complete buyout scales up ITC&#x27;s presence in the digital-first and innovative packaged foods segment in line with its future-ready product strategy.<\/p>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"news\" style=\"background:#fff;border:1px solid #dce5eb;border-left:4px solid #2e7db2;border-radius:10px\">\n<div class=\"wt-card-title\">Strategic Tech Combination via ITC Infotech<\/div>\n<div class=\"wt-card-date\">31 August 2026<\/div>\n<div class=\"wt-card-body\">\n<p class=\"wt-copy\">ITC Infotech India Limited, a wholly owned subsidiary of ITC, approved the acquisition of a 22.106% equity stake in Happiest Minds Technologies Limited for approximately \u20b91,330 crores, alongside a proposed scheme of amalgamation. The combined entity targets a pro-forma revenue scale of US$ 1 billion by FY28 with a workforce exceeding 19,000 professionals. Shares of ITC Infotech are expected to be listed post-amalgamation.<\/p>\n<p class=\"wt-copy\">This strategic combination significantly expands ITC&#x27;s footprint in digital engineering, cloud services, and specialized artificial intelligence capabilities.<\/p>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"news\" style=\"background:#fff;border:1px solid #dce5eb;border-left:4px solid #2e7db2;border-radius:10px\">\n<div class=\"wt-card-title\">Earnings \/ operating update<\/div>\n<div class=\"wt-card-date\">31 July 2026<\/div>\n<div class=\"wt-card-body\">\n<p class=\"wt-copy\">ITC Limited has submitted to the Exchange, the financial results for the period ended Jun 30, 2026.<\/p>\n<p><a class=\"wt-source\" href=\"https:\/\/nsearchives.nseindia.com\/corporate\/ITC_31072026162945_Results.pdf\" rel=\"noopener\">Original source \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<h2>Ownership &amp; Transaction Activity<\/h2>\n<div class=\"wt-grid wt-grid-ownership\">\n<div class=\"wt-card\" data-card=\"ownership\" style=\"background:#fff8e8;border:1px solid #ecd39e;border-left:4px solid #cc922c;border-radius:10px\">\n<div class=\"wt-card-title\">Shareholding<\/div>\n<div class=\"wt-card-date\">As of 30 June 2026<\/div>\n<div class=\"wt-card-body\">\n<div class=\"wt-grid wt-grid-metrics\">\n<div class=\"wt-metric\">\n<div class=\"wt-label\">Promoter holding<\/div>\n<div class=\"wt-value\">0.00%<\/div>\n<div class=\"wt-note\">0.00% on 31 March 2026<\/div>\n<\/div>\n<div class=\"wt-metric\">\n<div class=\"wt-label\">FII\/FPI<\/div>\n<div class=\"wt-value\">34.23%<\/div>\n<div class=\"wt-note\">34.83% on 31 March 2026<\/div>\n<\/div>\n<div class=\"wt-metric\">\n<div class=\"wt-label\">Institutional holding<\/div>\n<div class=\"wt-value\">83.36%<\/div>\n<div class=\"wt-note\">83.98% on 31 March 2026<\/div>\n<\/div>\n<\/div>\n<p><a class=\"wt-source\" href=\"https:\/\/nsearchives.nseindia.com\/corporate\/xbrl\/SHP_1693039_15072026024018_WEB.xml\" rel=\"noopener\">NSE shareholding filing \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<h2>Mutual Fund Holdings<\/h2>\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">Mutual-fund ownership<\/div>\n<div class=\"wt-card-body\">\n<p class=\"wt-copy\">Mutual funds held 16.50% on 30 June 2026. This compares with 16.76% on 31 March 2026, a change of -0.26 percentage points.<\/p>\n<p class=\"wt-copy\">The filing reported 49 MF\/UTI holders.<\/p>\n<div class=\"wt-grid wt-grid-funds\">\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">SBI Mutual Funds<\/div>\n<div class=\"wt-card-date\">30 June 2026<\/div>\n<div class=\"wt-card-body\">42.12 crore shares \u00b7 3.36%<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">ICICI Prudential Mutual Funds<\/div>\n<div class=\"wt-card-date\">30 June 2026<\/div>\n<div class=\"wt-card-body\">41.33 crore shares \u00b7 3.30%<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">Parag Parikh Mutual Funds<\/div>\n<div class=\"wt-card-date\">30 June 2026<\/div>\n<div class=\"wt-card-body\">31.88 crore shares \u00b7 2.55%<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-note wt-source-note\">These are quarterly holdings, rather than purchases or sales on the article date.<\/div>\n<p><a class=\"wt-source\" href=\"https:\/\/nsearchives.nseindia.com\/corporate\/xbrl\/SHP_1693039_15072026024018_WEB.xml\" rel=\"noopener\">NSE shareholding filing \u2192<\/a><\/div>\n<\/div>\n<h2>Research &amp; Brokerage Views<\/h2>\n<div class=\"wt-grid wt-grid-brokerage\">\n<div class=\"wt-card\" data-card=\"research\" style=\"background:#f4f8fd;border:1px solid #cbd8ea;border-left:4px solid #466fa5;border-radius:10px\">\n<div class=\"wt-card-title\">Anand Rathi<\/div>\n<div class=\"wt-card-date\">10 August 2026<\/div>\n<div class=\"wt-card-body\">\n<div class=\"wt-broker-facts\"><span><span class=\"wt-label\">Rating<\/span><strong>Buy<\/strong><\/span><\/div>\n<p class=\"wt-copy\">Recommended as part of top stock ideas following recent quarterly earnings and sector positioning.<\/p>\n<div class=\"wt-note wt-source-note\">Attributed brokerage opinion; not a WittyTrades recommendation.<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"research\" style=\"background:#f4f8fd;border:1px solid #cbd8ea;border-left:4px solid #466fa5;border-radius:10px\">\n<div class=\"wt-card-title\">Kotak<\/div>\n<div class=\"wt-card-date\">14 July 2026<\/div>\n<div class=\"wt-card-body\">\n<div class=\"wt-broker-facts\"><span><span class=\"wt-label\">Rating<\/span><strong>Buy<\/strong><\/span><\/div>\n<p class=\"wt-copy\">Maintained a constructive view on long-term value creation across core business segments.<\/p>\n<div class=\"wt-note wt-source-note\">Attributed brokerage opinion; not a WittyTrades recommendation.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Historical Bulk \/ Block Deals<\/h2>\n<div class=\"wt-grid wt-grid-cards\">\n<div class=\"wt-card\" data-card=\"deals\" style=\"background:#fff8f2;border:1px solid #ead4c0;border-left:4px solid #b17640;border-radius:10px\">\n<div class=\"wt-card-title\">STITCHED TEXTILES LIMITED<\/div>\n<div class=\"wt-card-date\">12 October 2026<\/div>\n<div class=\"wt-card-body\">Sell \u00b7 1.20 lakh shares \u00b7 \u20b984.50<\/p>\n<div class=\"wt-note wt-source-note\">Public NSE large-deal marketstats<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"deals\" style=\"background:#fff8f2;border:1px solid #ead4c0;border-left:4px solid #b17640;border-radius:10px\">\n<div class=\"wt-card-title\">FIDELITY ADVISOR SERIES VIII- FIDELITY ADVISOR OVERSEAS FUND<\/div>\n<div class=\"wt-card-date\">8 October 2026<\/div>\n<div class=\"wt-card-body\">Buy \u00b7 13.40 crore shares \u00b7 \u20b9257.35<\/p>\n<div class=\"wt-note wt-source-note\">NSE-reported large-deal disclosure<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"deals\" style=\"background:#fff8f2;border:1px solid #ead4c0;border-left:4px solid #b17640;border-radius:10px\">\n<div class=\"wt-card-title\">GQG PARTNERS EMERGING MARKETS EQUITY FD A SERIES OF GQG PARTNERS SERIES LLC<\/div>\n<div class=\"wt-card-date\">8 October 2026<\/div>\n<div class=\"wt-card-body\">Sell \u00b7 13.40 crore shares \u00b7 \u20b9257.35<\/p>\n<div class=\"wt-note wt-source-note\">NSE-reported large-deal disclosure<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"deals\" style=\"background:#fff8f2;border:1px solid #ead4c0;border-left:4px solid #b17640;border-radius:10px\">\n<div class=\"wt-card-title\">GQG PARTNERS EMERGING MARKETS EQUITY FD A SERIES OF GQG PARTNERS SERIES LLC<\/div>\n<div class=\"wt-card-date\">8 October 2026<\/div>\n<div class=\"wt-card-body\">Sell \u00b7 9.40 crore shares \u00b7 \u20b9257.35<\/p>\n<div class=\"wt-note wt-source-note\">NSE-reported large-deal disclosure<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>What to Watch Next<\/h2>\n<ul class=\"wt-list\">\n<li>Execution progress of the Sproutlife Foods integration and Yoga Bar scaling<\/li>\n<li>Regulatory and NCLT approvals concerning the ITC Infotech and Happiest Minds amalgamation<\/li>\n<li>Delivery volume trends and institutional participation levels around the 52-week low support zones<\/li>\n<li>Upcoming quarterly financial performance updates and segment margin recoveries<\/li>\n<\/ul>\n<h2>Other Dated Coverage<\/h2>\n<ul class=\"wt-list\">\n<li><a href=\"https:\/\/www.wittytrades.com\/market-news\/itc-share-price-today-2026-10-05\/\">Why ITC Shares Jumped 5.08% Today: Volume &amp; Rebound Analysis | 5 October 2026 \u2014 5 October 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.wittytrades.com\/market-news\/itc-share-price-today-2026-10-01\/\">Why ITC Shares Fell 2.61% Today: Market Weakness and Key Levels | 1 October 2026 \u2014 1 October 2026<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wittytrades.com\/market-news\/tag\/itc\/\">More ITC news and dated analysis \u2192<\/a><\/p>\n<aside class=\"wt-cta wt-cta-dark\">\n<div class=\"wt-cta-title\">Looking for Research-Backed Market Opportunities?<\/div>\n<p class=\"wt-cta-copy\">Explore WittyTrades research across market segments.<\/p>\n<p><a class=\"wt-cta-button\" href=\"https:\/\/www.wittytrades.com\/Segments.html\">Explore WittyTrades Research \u2192<\/a><\/aside>\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"wt-faq\">\n<h3>What is the latest ITC company news?<\/h3>\n<p class=\"wt-copy\">ITC Limited completed the secondary purchase of 13,445 equity shares of Sproutlife Foods Private Limited for approximately \u20b9645 crores. This transaction increases the company&#x27;s shareholding from ~47.50% to 100%, making Sproutlife a wholly owned subsidiary. Sproutlife manufactures and sells food products under the Yoga Bar brand, reporting a turnover of \u20b9452 crores for fiscal year 2025-26.<\/p>\n<h3>How strong was ITC\u2019s trading volume?<\/h3>\n<p class=\"wt-copy\">12.09 lakh shares traded, 0.06 times the 20-day average daily volume. The price and volume data are dated 13 October 2026 \u00b7 09:35 AM IST.<\/p>\n<h3>Do the mutual-fund figures show buying today?<\/h3>\n<p class=\"wt-copy\">They show holdings on 30 June 2026. Quarterly holdings do not identify purchases made on the article date.<\/p>\n<\/div>\n<p><strong>Research &amp; analysis:<\/strong> <a href=\"https:\/\/www.wittytrades.com\/About_Us.html\">WittyTrades Research Desk<\/a><br \/><strong>Reviewed by:<\/strong> <a href=\"https:\/\/www.wittytrades.com\/About_Us.html\">Mohanish Sanghavi \u2014 SEBI Registered Research Analyst<\/a><\/p>\n<p>Disclaimer: Investments in securities markets are subject to market risks. Registration with SEBI and NISM certification do not guarantee performance or returns. This article is for information and education, not personalised investment advice or a recommendation to buy, sell or hold.<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"NewsArticle\", \"@id\": \"https:\/\/www.wittytrades.com\/market-news\/itc-share-price-today-2026-10-13\/#article\", \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/www.wittytrades.com\/market-news\/itc-share-price-today-2026-10-13\/\"}, \"headline\": \"ITC Share Price Today: Why ITC Is Falling 2.69% | 13 October 2026\", \"description\": \"ITC share price fell 2.69% to \u20b9258.85 today. See why ITC is falling, volume context, company developments and what to watch next.\", \"datePublished\": \"2026-10-13T10:47:44.870378+05:30\", \"dateModified\": \"2026-10-13T10:47:44.870378+05:30\", \"author\": {\"@type\": \"Organization\", \"name\": \"WittyTrades Research Desk\", \"url\": \"https:\/\/www.wittytrades.com\/About_Us.html\"}, \"reviewedBy\": {\"@type\": \"Person\", \"name\": \"Mohanish Sanghavi\", \"jobTitle\": \"SEBI Registered Research Analyst\", \"url\": \"https:\/\/www.wittytrades.com\/About_Us.html\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"WittyTrades\", \"url\": \"https:\/\/www.wittytrades.com\/\"}, \"inLanguage\": \"en-IN\", \"image\": [\"https:\/\/www.wittytrades.com\/market-news\/wp-content\/uploads\/2026\/10\/itc-company-news-2026-10-13.jpg\"]}<\/script><!-- wt-article-record:{\"recent_news\":[{\"summary\":\"ITC Limited has submitted to the Exchange, the financial results for the period ended Jun 30, 2026.\",\"category\":\"Outcome of Board Meeting\",\"date\":\"31-Jul-2026 16:31:22\",\"source\":\"NSE filing\",\"industry\":\"Cigarettes\",\"source_url\":\"https:\/\/nsearchives.nseindia.com\/corporate\/ITC_31072026162945_Results.pdf\",\"headline\":\"Earnings \/ operating update\",\"impact\":\"Earnings updates are directly relevant to valuation. Revenue growth, margins, profit growth and management guidance are the key items to compare with expectations.\",\"importance_score\":5,\"completeness_score\":4},{\"summary\":\"ITC Q1 results: Net profit falls 27% to Rs 3,579 crore, misses estimates.\",\"category\":\"Business media\",\"published\":\"2026-07-31T07:00:00+00:00\",\"source\":\"Business media\",\"headline\":\"Earnings \/ operating update\",\"impact\":\"Earnings updates are directly relevant to valuation. Revenue growth, margins, profit growth and management guidance are the key items to compare with expectations.\",\"importance_score\":5,\"completeness_score\":4},{\"summary\":\"ITC Q1 Results Today: Time, Dividend, Earnings Call, Key Expectations And Share Price.\",\"category\":\"Business media\",\"published\":\"2026-07-31T07:00:00+00:00\",\"source\":\"Business media\",\"headline\":\"Earnings \/ operating update\",\"impact\":\"Earnings updates are directly relevant to valuation. Revenue growth, margins, profit growth and management guidance are the key items to compare with expectations.\",\"importance_score\":5,\"completeness_score\":3},{\"summary\":\"ITC Q1 results date and time: Firm to announce June quarter earnings next week; AGM on Thursday.\",\"category\":\"Business media\",\"published\":\"2026-07-21T07:00:00+00:00\",\"source\":\"Business media\",\"headline\":\"Earnings \/ operating update\",\"impact\":\"Earnings updates are directly relevant to valuation. Revenue growth, margins, profit growth and management guidance are the key items to compare with expectations.\",\"importance_score\":5,\"completeness_score\":4}],\"shareholding_snapshot\":{\"promoter_pct\":0.0,\"public_pct\":100.0,\"fii_pct\":34.23,\"dii_pct\":49.13,\"mf_pct\":16.5,\"institutional_pct\":83.36,\"noninst_pct\":16.6,\"mf_scheme_count\":49,\"pledged_shares\":null,\"pledged_pct_of_promoter\":null,\"mf_holders\":[{\"name\":\"SBI Mutual Funds\",\"shares\":421150103,\"pct\":3.36},{\"name\":\"ICICI Prudential Mutual Funds\",\"shares\":413286196,\"pct\":3.3},{\"name\":\"Parag Parikh Mutual Funds\",\"shares\":318827668,\"pct\":2.55},{\"name\":\"UTI Mutual Funds\",\"shares\":185913900,\"pct\":1.48},{\"name\":\"Nippon Life India Trustee Mutual Funds\",\"shares\":184157254,\"pct\":1.47}],\"period\":\"30-JUN-2026\",\"submission_date\":\"15-JUL-2026\",\"source\":\"NSE shareholding pattern XBRL\",\"source_url\":\"https:\/\/nsearchives.nseindia.com\/corporate\/xbrl\/SHP_1693039_15072026024018_WEB.xml\",\"previous_period\":\"31-MAR-2026\",\"previous_promoter_pct\":0.0,\"previous_fii_pct\":34.83,\"previous_dii_pct\":49.15,\"previous_mf_pct\":16.76,\"previous_institutional_pct\":83.98,\"previous_mf_scheme_count\":49,\"previous_pledged_pct_of_promoter\":null,\"previous_pledged_shares\":null},\"brokerage_views\":[{\"brokerage\":\"Anand Rathi\",\"rating\":\"Buy\",\"target\":null,\"view_summary\":\"Five Stocks To Buy Today: ITC, Punjab National Bank, Anand Rathi Among Others | August 10 NDTV Profit\",\"headline\":\"Five Stocks To Buy Today: ITC, Punjab National Bank, Anand Rathi Among Others | August 10\",\"published\":\"2026-08-10T07:00:00+00:00\",\"source\":\"NDTV Profit\"},{\"brokerage\":\"Kotak\",\"rating\":\"Buy\",\"target\":null,\"view_summary\":\"Buy, Sell Or Hold: Tata Elxsi, NMDC, ITC, Suzlon Energy, Astral And Kotak Mahindra Bank \u2014 Ask Profit NDTV Profit\",\"headline\":\"Buy, Sell Or Hold: Tata Elxsi, NMDC, ITC, Suzlon Energy, Astral And Kotak Mahindra Bank \u2014 Ask Profit\",\"published\":\"2026-07-14T07:00:00+00:00\",\"source\":\"NDTV Profit\"}],\"bulk_block_deals\":[{\"deal_type\":\"Bulk\",\"date\":\"12 Oct, 2026\",\"party\":\"STITCHED TEXTILES LIMITED\",\"side\":\"Sell\",\"quantity\":\"120000\",\"price\":\"84.5\",\"source\":\"Public NSE large-deal marketstats\",\"company\":\"Himalayan Solar\",\"value\":\"\u20b91.01 Cr\"},{\"deal_type\":\"Block\",\"date\":\"08 Oct, 2026\",\"party\":\"FIDELITY ADVISOR SERIES VIII- FIDELITY ADVISOR OVERSEAS FUND\",\"side\":\"Buy\",\"quantity\":\"13,40,00,000\",\"price\":\"257.35\",\"value\":\"\u20b93,448.49 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Block\",\"date\":\"08 Oct, 2026\",\"party\":\"GQG PARTNERS EMERGING MARKETS EQUITY FD A SERIES OF GQG PARTNERS SERIES LLC\",\"side\":\"Sell\",\"quantity\":\"13,40,00,000\",\"price\":\"257.35\",\"value\":\"\u20b93,448.49 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Block\",\"date\":\"08 Oct, 2026\",\"party\":\"GQG PARTNERS EMERGING MARKETS EQUITY FD A SERIES OF GQG PARTNERS SERIES LLC\",\"side\":\"Sell\",\"quantity\":\"9,40,11,074\",\"price\":\"257.35\",\"value\":\"\u20b92,419.37 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Block\",\"date\":\"08 Oct, 2026\",\"party\":\"ICICI PRUDENTIAL MUTUAL FUND\",\"side\":\"Buy\",\"quantity\":\"9,40,11,074\",\"price\":\"257.35\",\"value\":\"\u20b92,419.37 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Block\",\"date\":\"08 Oct, 2026\",\"party\":\"SBI MUTUAL FUND\",\"side\":\"Buy\",\"quantity\":\"3,76,04,429\",\"price\":\"257.35\",\"value\":\"\u20b9967.75 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Block\",\"date\":\"08 Oct, 2026\",\"party\":\"GQG PARTNERS EMERGING MARKETS EQUITY FD A SERIES OF GQG PARTNERS SERIES LLC\",\"side\":\"Sell\",\"quantity\":\"3,76,04,429\",\"price\":\"257.35\",\"value\":\"\u20b9967.75 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Block\",\"date\":\"08 Oct, 2026\",\"party\":\"Gqg Partners Emerging Markets Equity Fd A Series Of Gqg Partners Series Llc\",\"side\":\"Sell\",\"quantity\":\"27047256\",\"price\":\"257.35\",\"source\":\"Public market-data page\",\"value\":\"\u20b9696.06 Cr\"}]} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITC share price fell 2.69% to \u20b9258.85 today. See why ITC is falling, volume context, company developments and what to watch next.<\/p>\n","protected":false},"author":1,"featured_media":5655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_witty_seo_title":"ITC Share Price Today: Why ITC Is Falling 2.69% | 13 October 2026","_witty_meta_description":"ITC share price fell 2.69% to \u20b9258.85 today. See why ITC is falling, volume context, company developments and what to watch next.","_witty_primary_phrase":"ITC share price today","_witty_reason_label":"Selling pressure and institutional block deal reallocation near 52-week lows","_witty_reason_confidence":"medium","footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_aioseop_title":"","_aioseop_description":""},"categories":[3,4],"tags":[61],"class_list":["post-5656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-movers","category-stocks-in-news","tag-itc"],"_links":{"self":[{"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/posts\/5656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/comments?post=5656"}],"version-history":[{"count":1,"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/posts\/5656\/revisions"}],"predecessor-version":[{"id":5657,"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/posts\/5656\/revisions\/5657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/media\/5655"}],"wp:attachment":[{"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/media?parent=5656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/categories?post=5656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wittytrades.com\/market-news\/wp-json\/wp\/v2\/tags?post=5656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}