{"id":6189,"date":"2026-10-16T08:34:51","date_gmt":"2026-10-16T03:04:51","guid":{"rendered":"https:\/\/www.wittytrades.com\/market-news\/sbicard-share-price-today-2026-10-16\/"},"modified":"2026-10-16T08:34:55","modified_gmt":"2026-10-16T03:04:55","slug":"sbicard-share-price-today-2026-10-16","status":"publish","type":"post","link":"https:\/\/www.wittytrades.com\/market-news\/sbicard-share-price-today-2026-10-16\/","title":{"rendered":"SBI Cards in Focus After Launching Co-Branded Eternal SBI Card | 16 October 2026"},"content":{"rendered":"<style id=\"wt-article-style-v4\">:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) { color:#30475c; font-size:16px; line-height:1.65; min-width:0; }\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) *, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) *::before, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) *::after { box-sizing:border-box; }\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-copy { font-size:16px !important; 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gap:10px; }\n}\n@media (max-width:650px) {\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid { grid-template-columns:1fr; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid-metrics { grid-template-columns:repeat(2,minmax(0,1fr)); }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-card { padding:14px; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-insider-row { grid-template-columns:repeat(2,minmax(0,1fr)); gap:10px 14px; padding:12px 0; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-insider-person, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-insider-row > div:last-child { grid-column:1 \/ -1; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-cta { padding:17px 15px; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-cta-title { font-size:18px; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip > div { padding:9px !important; }\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid-funds .wt-card-title, :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-grid-funds .wt-card-body { font-size:15px; }\n}\n@media (max-width:420px) {\n :is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip { grid-template-columns:repeat(2,minmax(0,1fr)); }\n}<\/p>\n<p>:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip > div {border:1px solid #dde6ee;border-radius:8px;background:#f9fbfd;}\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) .wt-price-strip > div > div:last-child {font-weight:800;color:#17324d;}\n:is(.wt-article-v4,.single-post .entry-content .wt-article-v4) h2 {font-size:24px !important;line-height:1.35 !important;margin:28px 0 14px !important;color:#173b58;}\n<\/style>\n<div class=\"wt-article-v4\" data-witty-phase=\"premarket\" data-article-version=\"4\">\n<p class=\"wt-market-date\"><strong>NSE: SBICARD<\/strong> \u00b7 16 October 2026 \u00b7 Pre-market update<\/p>\n<div class=\"wt-price-strip\">\n<div>\n<div>Previous close<\/div>\n<div>\u20b9568.00<\/div>\n<\/div>\n<div>\n<div>Previous day change<\/div>\n<div>-0.75%<\/div>\n<\/div>\n<div>\n<div>High \/ Low<\/div>\n<div>\u20b9572.00 \/ \u20b9564.10<\/div>\n<\/div>\n<div>\n<div>Volume<\/div>\n<div>7.78 lakh<\/div>\n<\/div>\n<div>\n<div>Previous trading day<\/div>\n<div>14 October 2026<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-takeaways\">\n<div class=\"wt-card\" data-card=\"research\" style=\"background:#f4f8fd;border:1px solid #cbd8ea;border-left:4px solid #466fa5;border-radius:10px\">\n<div class=\"wt-card-title\">Key Takeaways<\/div>\n<div class=\"wt-card-body\">\n<ul class=\"wt-list\">\n<li>SBI Cards and Payment Services has announced a strategic partnership with Eternal Limited to launch the co-branded &#x27;Eternal SBI Card&#x27; on October 15, 2026. Available for early access via Zomato, Blinkit, and District apps, the card offers tiered discounts and cashbacks across major consumer platforms. Investors are expected to monitor the stock at the market open as the company expands its retail co-brand portfolio.<\/li>\n<li>SBI Card launched the co-branded &#x27;Eternal SBI Card&#x27; in strategic alliance with Eternal Limited, offering early access through Zomato, Blinkit, and District mobile apps ahead of general availability on October 22, 2026. The card provides a 10% instant discount across Zomato, District, and Bistro, along with select Blinkit categories, plus 5% cashback on merchants like Uber, ixigo, Urban Company, and Apollo 24\/7.<\/li>\n<li>Trading volume was 0.70 times the 20-day average daily volume.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h2>Sbi Cards &amp; Pay Ser Company News Before Market Open<\/h2>\n<div class=\"wt-prose\">\n<p class=\"wt-copy\">SBI Cards and Payment Services has announced a strategic partnership with Eternal Limited to launch the co-branded &#x27;Eternal SBI Card&#x27; on October 15, 2026. Available for early access via Zomato, Blinkit, and District apps, the card offers tiered discounts and cashbacks across major consumer platforms. Investors are expected to monitor the stock at the market open as the company expands its retail co-brand portfolio.<\/p>\n<p class=\"wt-copy\">The partnership introduces bundled instant discounts and cashback benefits across popular consumer ecosystems such as Zomato, Blinkit, and Uber. Early access rollouts allow customers to request invites ahead of the official phase-wise availability starting October 22, 2026. The launch expands the company&#x27;s retail co-brand credit card offerings and targets everyday high-frequency spending habits.<\/p>\n<p class=\"wt-copy\">7.78 lakh shares traded on 14 October 2026. This compares with a 20-day average daily volume of 11.10 lakh shares (0.70 times). The five-day average daily volume was 7.56 lakh shares.<\/p>\n<\/div>\n<div class=\"wt-likely-reason\">\n<div class=\"wt-card\" data-card=\"research\" style=\"background:#f4f8fd;border:1px solid #cbd8ea;border-left:4px solid #466fa5;border-radius:10px\">\n<div class=\"wt-card-title\">Company-specific context<\/div>\n<div class=\"wt-card-body\"><strong>Partnership with Eternal for Co-Branded Credit Card<\/strong><\/p>\n<p class=\"wt-copy\">The partnership introduces bundled instant discounts and cashback benefits across popular consumer ecosystems such as Zomato, Blinkit, and Uber. Early access rollouts allow customers to request invites ahead of the official phase-wise availability starting October 22, 2026. The launch expands the company&#x27;s retail co-brand credit card offerings and targets everyday high-frequency spending habits.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"wt-cta wt-cta-yellow\">\n<div class=\"wt-cta-title\">Research the Market \u2014 Not Just the Headline<\/div>\n<p class=\"wt-cta-copy\">Explore WittyTrades research across market segments.<\/p>\n<p><a class=\"wt-cta-button\" href=\"https:\/\/www.wittytrades.com\/Segments.html\">Explore WittyTrades Research \u2192<\/a><\/aside>\n<h2>Latest Company Developments<\/h2>\n<div class=\"wt-grid wt-grid-news\">\n<div class=\"wt-card\" data-card=\"news\" style=\"background:#fff;border:1px solid #dce5eb;border-left:4px solid #2e7db2;border-radius:10px\">\n<div class=\"wt-card-title\">SBI Card and Eternal Launch Co-Branded Eternal SBI Card<\/div>\n<div class=\"wt-card-date\">15 October 2026<\/div>\n<div class=\"wt-card-body\">\n<p class=\"wt-copy\">SBI Card launched the co-branded &#x27;Eternal SBI Card&#x27; in strategic alliance with Eternal Limited, offering early access through Zomato, Blinkit, and District mobile apps ahead of general availability on October 22, 2026. The card provides a 10% instant discount across Zomato, District, and Bistro, along with select Blinkit categories, plus 5% cashback on merchants like Uber, ixigo, Urban Company, and Apollo 24\/7.<\/p>\n<p class=\"wt-copy\">Collaborations with high-frequency consumer ecosystems help drive customer acquisition and expand the company&#x27;s retail co-brand credit card portfolio.<\/p>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"news\" style=\"background:#fff;border:1px solid #dce5eb;border-left:4px solid #2e7db2;border-radius:10px\">\n<div class=\"wt-card-title\">Press Release<\/div>\n<div class=\"wt-card-date\">15 October 2026<\/div>\n<div class=\"wt-card-body\">\n<p class=\"wt-copy\">SBICARD: SBI Cards and Payment Services Limited has informed the Exchange regarding a press release dated October 15, 2026, titled &quot;SBI Card and Eternal Launch Co-Branded Eternal SBI Card&quot;.<\/p>\n<p><a class=\"wt-source\" href=\"https:\/\/nsearchives.nseindia.com\/corporate\/SBICARDS_15102026150353_SEfilingpressreleaseoct2026.pdf\" rel=\"noopener\">Original source \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<h2>Ownership &amp; Transaction Activity<\/h2>\n<div class=\"wt-grid wt-grid-ownership\">\n<div class=\"wt-card\" data-card=\"ownership\" style=\"background:#fff8e8;border:1px solid #ecd39e;border-left:4px solid #cc922c;border-radius:10px\">\n<div class=\"wt-card-title\">Shareholding<\/div>\n<div class=\"wt-card-date\">As of 30 September 2026<\/div>\n<div class=\"wt-card-body\">\n<div class=\"wt-grid wt-grid-metrics\">\n<div class=\"wt-metric\">\n<div class=\"wt-label\">Promoter holding<\/div>\n<div class=\"wt-value\">68.86%<\/div>\n<div class=\"wt-note\">68.86% on 30 June 2026<\/div>\n<\/div>\n<div class=\"wt-metric\">\n<div class=\"wt-label\">FII\/FPI<\/div>\n<div class=\"wt-value\">7.12%<\/div>\n<div class=\"wt-note\">8.99% on 30 June 2026<\/div>\n<\/div>\n<div class=\"wt-metric\">\n<div class=\"wt-label\">Institutional holding<\/div>\n<div class=\"wt-value\">27.32%<\/div>\n<div class=\"wt-note\">27.12% on 30 June 2026<\/div>\n<\/div>\n<\/div>\n<p><a class=\"wt-source\" href=\"https:\/\/nsearchives.nseindia.com\/corporate\/xbrl\/SHP_1737457_14102026121442_WEB.xml\" rel=\"noopener\">NSE shareholding filing \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<h2>Mutual Fund Holdings<\/h2>\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">Mutual-fund ownership<\/div>\n<div class=\"wt-card-body\">\n<p class=\"wt-copy\">Mutual funds held 13.00% on 30 September 2026. This compares with 10.80% on 30 June 2026, a change of +2.20 percentage points.<\/p>\n<p class=\"wt-copy\">The filing reported 34 MF\/UTI holders.<\/p>\n<div class=\"wt-grid wt-grid-funds\">\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">Icici Prudential Large &amp; Mid Cap Fund<\/div>\n<div class=\"wt-card-date\">30 September 2026<\/div>\n<div class=\"wt-card-body\">7.33 crore shares \u00b7 7.71%<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">Nippon Life India Trustee Ltd-A\/C Nippon India Multi Cap Fund<\/div>\n<div class=\"wt-card-date\">30 September 2026<\/div>\n<div class=\"wt-card-body\">2.06 crore shares \u00b7 2.16%<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"funds\" style=\"background:#f7f9fc;border:1px solid #d5e0ea;border-left:4px solid #6a849c;border-radius:10px\">\n<div class=\"wt-card-title\">SBI Large &amp; Mid Cap Fund<\/div>\n<div class=\"wt-card-date\">30 September 2026<\/div>\n<div class=\"wt-card-body\">95.18 lakh shares \u00b7 1.00%<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-note wt-source-note\">These are quarterly holdings, rather than purchases or sales on the article date.<\/div>\n<p><a class=\"wt-source\" href=\"https:\/\/nsearchives.nseindia.com\/corporate\/xbrl\/SHP_1737457_14102026121442_WEB.xml\" rel=\"noopener\">NSE shareholding filing \u2192<\/a><\/div>\n<\/div>\n<h2>Historical Bulk \/ Block Deals<\/h2>\n<div class=\"wt-grid wt-grid-cards\">\n<div class=\"wt-card\" data-card=\"deals\" style=\"background:#fff8f2;border:1px solid #ead4c0;border-left:4px solid #b17640;border-radius:10px\">\n<div class=\"wt-card-title\">BNP PARIBAS FINANCIAL MARKETS<\/div>\n<div class=\"wt-card-date\">31 August 2026<\/div>\n<div class=\"wt-card-body\">Buy \u00b7 97.84 lakh shares \u00b7 \u20b9646.04<\/p>\n<div class=\"wt-note wt-source-note\">NSE-reported large-deal disclosure<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"deals\" style=\"background:#fff8f2;border:1px solid #ead4c0;border-left:4px solid #b17640;border-radius:10px\">\n<div class=\"wt-card-title\">BLACKROCK INTL LTD<\/div>\n<div class=\"wt-card-date\">31 August 2026<\/div>\n<div class=\"wt-card-body\">Sell \u00b7 52.87 lakh shares \u00b7 \u20b9647.68<\/p>\n<div class=\"wt-note wt-source-note\">NSE-reported large-deal disclosure<\/div>\n<\/div>\n<\/div>\n<div class=\"wt-card\" data-card=\"deals\" style=\"background:#fff8f2;border:1px solid #ead4c0;border-left:4px solid #b17640;border-radius:10px\">\n<div class=\"wt-card-title\">BLACKROCK GLOBAL FUNDS<\/div>\n<div class=\"wt-card-date\">31 August 2026<\/div>\n<div class=\"wt-card-body\">Sell \u00b7 49.99 lakh shares \u00b7 \u20b9644.75<\/p>\n<div class=\"wt-note wt-source-note\">NSE-reported large-deal disclosure<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>What to Watch Next<\/h2>\n<ul class=\"wt-list\">\n<li>Market sentiment and trading volume around SBICARD at the market open following the co-brand card announcement.<\/li>\n<li>Early adoption metrics and customer interest reported through the Zomato, Blinkit, and District apps.<\/li>\n<li>Price action relative to the prior session&#x27;s close of 568.00 and the 52-week low near 547.65.<\/li>\n<\/ul>\n<h2>Other Dated Coverage<\/h2>\n<ul class=\"wt-list\">\n<li><a href=\"https:\/\/www.wittytrades.com\/market-news\/sbicard-share-price-today-2026-10-07\/\">Sbi Cards &amp; Pay Ser Share Price Today: Why SBICARD Is Falling 2.11% | 7 October 2026 \u2014 7 October 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.wittytrades.com\/market-news\/sbicard-share-price-today-2026-10-01\/\">Why SBICARD Shares Fell 2.57% Today Near 52-Week Lows | 1 October 2026 \u2014 1 October 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.wittytrades.com\/market-news\/sbicard-share-price-today-2026-09-28\/\">Why SBICARD Share Price is Falling Today | SBI Cards News | 28 September 2026 \u2014 28 September 2026<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wittytrades.com\/market-news\/tag\/sbicard\/\">More Sbi Cards &amp; Pay Ser news and dated analysis \u2192<\/a><\/p>\n<aside class=\"wt-cta wt-cta-dark\">\n<div class=\"wt-cta-title\">Looking for Research-Backed Market Opportunities?<\/div>\n<p class=\"wt-cta-copy\">Explore WittyTrades research across market segments.<\/p>\n<p><a class=\"wt-cta-button\" href=\"https:\/\/www.wittytrades.com\/Segments.html\">Explore WittyTrades Research \u2192<\/a><\/aside>\n<h2>Frequently Asked Questions<\/h2>\n<div class=\"wt-faq\">\n<h3>What is the latest Sbi Cards &amp; Pay Ser company news?<\/h3>\n<p class=\"wt-copy\">SBI Card launched the co-branded &#x27;Eternal SBI Card&#x27; in strategic alliance with Eternal Limited, offering early access through Zomato, Blinkit, and District mobile apps ahead of general availability on October 22, 2026. The card provides a 10% instant discount across Zomato, District, and Bistro, along with select Blinkit categories, plus 5% cashback on merchants like Uber, ixigo, Urban Company, and Apollo 24\/7.<\/p>\n<h3>How strong was Sbi Cards &amp; Pay Ser\u2019s trading volume?<\/h3>\n<p class=\"wt-copy\">7.78 lakh shares traded, 0.70 times the 20-day average daily volume. The price and volume data are dated 14 October 2026.<\/p>\n<h3>Do the mutual-fund figures show buying today?<\/h3>\n<p class=\"wt-copy\">They show holdings on 30 September 2026. Quarterly holdings do not identify purchases made on the article date.<\/p>\n<\/div>\n<p><strong>Research &amp; analysis:<\/strong> <a href=\"https:\/\/www.wittytrades.com\/About_Us.html\">WittyTrades Research Desk<\/a><br \/><strong>Reviewed by:<\/strong> <a href=\"https:\/\/www.wittytrades.com\/About_Us.html\">Mohanish Sanghavi \u2014 SEBI Registered Research Analyst<\/a><\/p>\n<p>Disclaimer: Investments in securities markets are subject to market risks. Registration with SEBI and NISM certification do not guarantee performance or returns. This article is for information and education, not personalised investment advice or a recommendation to buy, sell or hold.<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"NewsArticle\", \"@id\": \"https:\/\/www.wittytrades.com\/market-news\/sbicard-share-price-today-2026-10-16\/#article\", \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/www.wittytrades.com\/market-news\/sbicard-share-price-today-2026-10-16\/\"}, \"headline\": \"SBI Cards in Focus After Launching Co-Branded Eternal SBI Card | 16 October 2026\", \"description\": \"SBI Cards is in focus following the launch of the co-branded Eternal SBI Card in partnership with Eternal, featuring discounts on Zomato, Blinkit, and Uber.\", \"datePublished\": \"2026-10-16T08:34:36.729845+05:30\", \"dateModified\": \"2026-10-16T08:34:36.729845+05:30\", \"author\": {\"@type\": \"Organization\", \"name\": \"WittyTrades Research Desk\", \"url\": \"https:\/\/www.wittytrades.com\/About_Us.html\"}, \"reviewedBy\": {\"@type\": \"Person\", \"name\": \"Mohanish Sanghavi\", \"jobTitle\": \"SEBI Registered Research Analyst\", \"url\": \"https:\/\/www.wittytrades.com\/About_Us.html\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"WittyTrades\", \"url\": \"https:\/\/www.wittytrades.com\/\"}, \"inLanguage\": \"en-IN\", \"image\": [\"https:\/\/www.wittytrades.com\/market-news\/wp-content\/uploads\/2026\/10\/sbicard-company-news-2026-10-16.jpg\"]}<\/script><!-- wt-article-record:{\"news_events\":[{\"title\":\"Product launch\",\"summary\":\"Product launch\",\"source\":\"NSE\",\"published\":\"15-Oct-2026 15:16:41\",\"source_type\":\"official filing\",\"source_url\":\"https:\/\/nsearchives.nseindia.com\/corporate\/SBICARDS_15102026151515_SEfilingproductlaunchoct2026.pdf\",\"disclosure_text\":\"October 15, 2026 The BSE Limited Corporate Relationship Department Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 001 SCRIP CODE: 543066 SECURITY: Equity Shares\/Debentures Dear Sirs, The National Stock Exchange of India Limited Exchange Plaza, C-1, Block G, Bandra-Kurla Complex. Sandra (E), Mumbai - 400 051 SYMBOL: SBICARD SECURITY: Equity Shares Re: Disclosure under Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure Requirements} Regulations, 2015 - Product Launch Pursuant to the Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, the details of the product being launched by the Company are as follows : a) Name of the Produ ct: Eternal SBI Card b) Date of Launch: October 15 , 2026 c) Category of the Product: Cash back d) Whether caters to domestic\/ international market: Domestic e) Name of the countries in which the product is launched (in case of international): - NA The same is also being uploaded on the website of the Company at www.sbicard.com . Kindly take the same on record. Thanking you , Yours faithfully , For SBI Cards and Payment Services Limited Payal Mittal Chhabra Chief Compliance Officer & Company Secretary Date & Time of Event: - October 15, 2026 at around 02.30 PM SBI Cards and Payment Services Ltd. DLF Infinity Towers, Tower C, 12th Floor, Block 2, Building 3, DLF Cyber City, Gurugram \u2022 122002 , Haryana, India Tel.: 18001801290 Email: custome rcare@sbicard.com Website : sbicard .com Registered Office: Unit 401 & 402, 4th Floor, Aggarwal Mi llennium Tower, E 1,2,3, Netaji Subhash Place, Wazirpur, New Delhi - 110034 CIN - L65999D L 1998P LC093849\"},{\"title\":\"Press Release\",\"summary\":\"SBICARD: SBI Cards and Payment Services Limited has informed the Exchange regarding a press release dated October 15, 2026, titled \\\"SBI Card and Eternal Launch Co-Branded Eternal SBI Card\\\".\",\"source\":\"NSE\",\"published\":\"15-Oct-2026 15:06:22\",\"source_type\":\"official filing\",\"source_url\":\"https:\/\/nsearchives.nseindia.com\/corporate\/SBICARDS_15102026150353_SEfilingpressreleaseoct2026.pdf\",\"disclosure_text\":\"October 15, 2026 The BSE Limited Corporate Relationship Department. PJ. Towers. Dalal Street, Fort Mumbai - 400 001 SCRIP CODE: 543066 SECURITY: Equity Shares\/Debentures Dear Sirs, The National Stock Exchange of India Limited Exchange Plaza, Bandra-Kurla Complex. Bandra (E), Mumbai - 400 051 SYMBOL: SBICARD SECURITY: Equity Shares Re: Disclosure under Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 - Press Release Pursuant to Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we attach herewith the copy of press release titled \\\"SBI Card and Eternal Launch Co-Branded 'Eternal SBI Card '\\\" . The same is also being uploaded on the websit e of the Compan y www.sbicard.com . Kindly take the same on record. Thanking you, Yours faithfully, For SBI Cards and Payment Services Limited Payal Mittal Chhabra Chief Compliance Officer & Company Secretary Date and Time of Event: - October 15, 2026 at around 02:30 PM Enclosed: As above SBI Cards and Payment Services Ltd. DLF Infinity Towers, Tower C, 12th Floor, Block 2, Building 3, DLF Cyber City, Gurugram - 122002, Haryana, India Tel.: 1800180 1290 Email : customercare@sbicard.com Website: sbicard.com Registered Office: Unit 401 & 402, 4th Floor, Aggarwal M illennium Tower, E 1,2,3, Netaji Subhash Place, Wazirpur, New Delhi - 110034 CIN - L65999DL 1998PLC093849 \u20b9 \u20b9 OSBl card Press Release S81 Card and Eternal Launch Co-Branded 'Eternal S81 Card' -Offers 10% instant discount for spends on Zomato, Bistro, District, and eligible spends on Blinkit -Cardholders also earn 5% cashback with partners including Uber, ixigo, Urban Company, and Apollo 24\/7 New Delhi, 15 October 2026: SBI Card, India's largest pure-play credit card issuer, and Eternal Limited (formerly known as Zomato Limited) today announced the launch and 'early access' for the Eternal SBI Card, a co-branded credit card designed for customers across Eternal and its affiliates. The credit card is among the first in the category to offer instant discounts across multiple brands within one ecosystem, bringing greater value to customers' everyday purchases while also extending benefits beyond the Eternal group brands. Customers can now request early access through the Zomato, Blinkit, and District apps to receive an invitation to apply when the card becomes available from 22 October 2026, in a phase-wise manner. Cardholders get a 10% instant discount on transactions on Zomato, District, and Blinkit ( only on products under the category of electronics and beauty) and a 5% instant discount on purchases under all other categories (subject to certain excluded categories mentioned below) on Blinkit. These discounts shall be subject to a combined cap of 2000 per month across purchases made through all the aforementioned platforms. Additionally, there is a 10% instant discount on Bistro and a 1+1 offer on the purchase of movie tickets through District (all discounts on Eternal brands are over and above existing platform offers). With the Eternal SBI Card, customers can also earn 5% cashback, up to 1,000 a month, on spends with Apollo 2417, ixigo, Uber, and Urban Company. The Eternal SBI Card comes with the cashback auto-credit facility, which allows automatic credit of entitled cashback against eligible transactions directly to the SBI Card account on statement generation. Salila Pande, Managing Director & Chief Executive Officer, S8I Card, said, \\\"SB\/ Card has always strived to bring products for its customers that are customised as per their diverse lifestyle and preferences, offering maximum value and enhanced experience. Launch of the Eternal SB\/ Card in strategic alliance with Eternal reflects this commitment. Designed around customer's everyday spending needs, the card brings together compelling cashback benefits, convenience, and value across a wide range of categories. The launch will bolster our retail co-brand credit card portfolio.\\\" Akshant Goyal, Chief Financial Officer, Eternal, said, \\\"Get more out of every day' is the core belief the Eternal SB\/ Card is built on. There's a strong opportunity to create more value around the high-frequency transactions that are already a part of our customers' lives. With Zomato, Blinkit and District at the centre, the card brings together these every day spends in one ecosystem, while extending value beyond it.\\\" \u20b9 \u20b9 \u20b9 \u25cf \u25cf \u20b9 \u20b9 \u25cf \u25cf \u25cf \u20b9 \u25cf \u20b9 \u25cf \u20b9 \u25cf \u20b9 \u25cf \u20b9 \u25cf \u25cf OSBl card Beyond the core value offered, the co-branded credit card offers cashbacks and rewards on certain spends outside Eternal's ecosystem. Cardholders get a 6-month complimentary Zomato Gold membership as a welcome benefit on payment of the 499 joining fee. Along with this, cardholders can also enjoy a spend-based annual fee waiver on achieving annual spends of 2,00,000 in the previous year. The credit card also provides a 1 % fuel surcharge waiver of up to 200 in a statement cycle. Available on both the Mastercard and RuPay networks, customers can apply for the credit card through the Zomato, Blinkit, or District mobile apps, through a fully digital onboarding process. Eternal SBI Card Key Highlights: r\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002d\\u002dWelcome Benefits: 6-month complimentary Zomato Gold membership Spend Based Reversal: Waiver of 499 annual fee on achieving spends of 2,00,000 in the previous year Reward Benefits: Accelerated Category: 10% instant discount on purchases made on or through Zomato, District, Bistro, and Blinkit (applicable only on purchases under the Electronics and Beauty category) . 5% instant discount for other categories on Blinkit (excluding: (i) infant milk substitutes, feeding bottles and infant food; (ii) cigarette lighters and accessories, hookah consumables, accessories and flavors, cigarettes, tobacco products, non-tobacco blends, ashtrays, cigars, rolling papers and other related accessories; and (iii) jewellery made from precious metals) per month. The aforementioned discounts shall be subject to a combined cap of 2000 per month across all purchases made on Zomato, Blinkit, District , and Bistro with the co-branded credit card. 5% cash back on select merchants up to 1000 per month (applicable on Apollo 2417, ixigo, Uber, and Urban Company) Base Category: 1 % cash back up to 500 on other eligible spends per month ( excluding spends on or payments against fuel, e-wallets or prepaid instruments (including the loading of such prepaid instruments), rental transactions, tax payments, insurance, jewellery , education, utilities, gaming, EMls) Movie Offer: Avail a complimentary movie ticket on purchase of one ticket on the District app every month (capped at 200 OFF on the second ticket) Fuel Surcharge Waiver: 1 % fuel surcharge waiver up to 200 in a statement cycle Rewards Redemption Cashback is transferred to the customer's account as statement credit Forex Markup : ___ 3.50% on all fore.!_gn currency se,ends ____________________ _ OSBl card About S81 Card SBI Cards and Payment Services Limited ('SBI Card') is a non-banking financial company that offers extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel & fuel, and banking partnership cards along with corporate cards covering all major cardholder' segments in terms of income profile and lifestyle. The brand has a wide base of over 22.6 MM+ cards-in-force. SBI Card has a diversified customer acquisition network that enables the organisation to engage prospective customers across multiple channels. SBI Card is a technology driven company. The Company is listed on National Stock Exchange of India Ltd. (\\\"NSE\\\") and BSE Ltd.('BSE\\\"). P.S. The brand name of the company is 'S81 Card', and it is registered in the name of 'S81 Cards and Payment Services Limited'. The company is trading under the entity name 'SBICARD' on stock exchanges. For further press queries please contact: S81 Card Vishal Tyagi vi sh al. tyagi1@sbicard.com Eternal Limited: Dentsu for S81 Card Shilpa Abraham M: + 91-7907431859 shilpa.abraham@perfectrelations.com Founded in 2008, Eternal is India's largest new-age tech organization by market capitalization and the first tech company to join the prestigious BSE Sensex 30-share index. Driven by its mission of powering India's changing lifestyles, Eternal's line of businesses are spread across diverse verticals, including food delivery (Zomato), quick commerce (Blinkit), going-out offerings (District), and B2B supplies (Hyperpure). Built in India for India, Eternal generates millions of direct and indirect earning opportunities, fueling growth and innovation across the nation. Eternal media contact: media@zomato.com Khushboo Mehra AVP, Corporate Communications, Eternal ( +91) 9871226459 Alina Hasan Manager, Corporate Communications, Eternal (+91) 8527021204\"}],\"shareholding_snapshot\":{\"promoter_pct\":68.86,\"public_pct\":31.14,\"fii_pct\":7.12,\"dii_pct\":20.2,\"mf_pct\":13.0,\"institutional_pct\":27.32,\"noninst_pct\":3.83,\"mf_scheme_count\":34,\"pledged_shares\":null,\"pledged_pct_of_promoter\":null,\"mf_holders\":[{\"name\":\"Icici Prudential Large &amp; Mid Cap Fund\",\"shares\":73345094,\"pct\":7.71},{\"name\":\"Nippon Life India Trustee Ltd-A\/C Nippon India Multi Cap Fund\",\"shares\":20572726,\"pct\":2.16},{\"name\":\"SBI Large &amp; Mid Cap Fund\",\"shares\":9517541,\"pct\":1.0}],\"period\":\"30-SEP-2026\",\"submission_date\":\"14-OCT-2026\",\"source\":\"NSE shareholding pattern XBRL\",\"source_url\":\"https:\/\/nsearchives.nseindia.com\/corporate\/xbrl\/SHP_1737457_14102026121442_WEB.xml\",\"previous_period\":\"30-JUN-2026\",\"previous_promoter_pct\":68.86,\"previous_fii_pct\":8.99,\"previous_dii_pct\":18.13,\"previous_mf_pct\":10.8,\"previous_institutional_pct\":27.12,\"previous_mf_scheme_count\":25,\"previous_pledged_pct_of_promoter\":null,\"previous_pledged_shares\":null},\"bulk_block_deals\":[{\"deal_type\":\"Bulk\",\"date\":\"31 Aug, 2026\",\"party\":\"BNP PARIBAS FINANCIAL MARKETS\",\"side\":\"Buy\",\"quantity\":\"97,83,762\",\"price\":\"646.04\",\"value\":\"\u20b9632.07 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Bulk\",\"date\":\"31 Aug, 2026\",\"party\":\"BLACKROCK INTL LTD\",\"side\":\"Sell\",\"quantity\":\"52,86,841\",\"price\":\"647.68\",\"value\":\"\u20b9342.42 Cr\",\"source\":\"NSE-reported large-deal disclosure\"},{\"deal_type\":\"Bulk\",\"date\":\"31 Aug, 2026\",\"party\":\"BLACKROCK GLOBAL FUNDS\",\"side\":\"Sell\",\"quantity\":\"49,98,879\",\"price\":\"644.75\",\"value\":\"\u20b9322.30 Cr\",\"source\":\"NSE-reported large-deal disclosure\"}]} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBI Cards is in focus following the launch of the co-branded Eternal SBI Card in partnership with Eternal, featuring discounts on Zomato, Blinkit, and 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