ITC Share Price Today: Why ITC Is Falling 2.69% | 13 October 2026

NSE: ITC · 13 October 2026

Price
₹258.85
Change
-2.69%
High / Low
₹259.05 / ₹257.40
Prev. Close
₹266.00
Volume
12.09 lakh
Price as of
13 October 2026 · 09:35 AM IST
Key Takeaways
  • ITC Ltd shares declined by 2.69% during the trading session, settling at ₹258.85 after opening at ₹259.00. The stock traded within a narrow intraday band, reaching a high of ₹259.05 and a low of ₹257.40, which marks a new 52-week low level of ₹253.15.
  • ITC Limited completed the secondary purchase of 13,445 equity shares of Sproutlife Foods Private Limited for approximately ₹645 crores. This transaction increases the company's shareholding from ~47.50% to 100%, making Sproutlife a wholly owned subsidiary. Sproutlife manufactures and sells food products under the Yoga Bar brand, reporting a turnover of ₹452 crores for fiscal year 2025-26.
  • Trading volume was 0.06 times the 20-day average daily volume.

Why is ITC share price falling on 13 October 2026?

ITC Ltd shares declined by 2.69% during the trading session, settling at ₹258.85 after opening at ₹259.00. The stock traded within a narrow intraday band, reaching a high of ₹259.05 and a low of ₹257.40, which marks a new 52-week low level of ₹253.15.

In broader market comparison, the benchmark Nifty gained 0.56%, while the Nifty FMCG sector benchmark experienced divergent price action alongside broader index movements.

Company disclosures highlight ongoing portfolio evolution, including the recent completion of the Sproutlife Foods acquisition to create a wholly owned subsidiary on September 28, 2026, for a cash consideration of approximately ₹645 crores, following last quarter's financial performance where net profit stood at ₹3,579 crore. However, these corporate developments provide broader operational context rather than a direct, confirmed catalyst for today's price movement.

12.09 lakh shares traded by 13 October 2026 · 09:35 AM IST. This compares with a 20-day average daily volume of 1.93 crore shares (0.06 times). The five-day average daily volume was 4.12 crore shares. Separately, the NSE report for 12 October 2026 showed 71.25 lakh shares delivered, representing 47.83% of that day’s traded volume. The same report recorded 148,431 trades.

Likely Reason
Selling pressure and institutional block deal reallocation near 52-week lows

The stock moved lower in line with recent weakness and touched new 52-week lows, coinciding with large institutional block transactions where foreign entities trimmed stakes and domestic mutual funds absorbed shares.

Latest Company Developments

Complete Acquisition of Sproutlife Foods
28 September 2026

ITC Limited completed the secondary purchase of 13,445 equity shares of Sproutlife Foods Private Limited for approximately ₹645 crores. This transaction increases the company's shareholding from ~47.50% to 100%, making Sproutlife a wholly owned subsidiary. Sproutlife manufactures and sells food products under the Yoga Bar brand, reporting a turnover of ₹452 crores for fiscal year 2025-26.

The complete buyout scales up ITC's presence in the digital-first and innovative packaged foods segment in line with its future-ready product strategy.

Strategic Tech Combination via ITC Infotech
31 August 2026

ITC Infotech India Limited, a wholly owned subsidiary of ITC, approved the acquisition of a 22.106% equity stake in Happiest Minds Technologies Limited for approximately ₹1,330 crores, alongside a proposed scheme of amalgamation. The combined entity targets a pro-forma revenue scale of US$ 1 billion by FY28 with a workforce exceeding 19,000 professionals. Shares of ITC Infotech are expected to be listed post-amalgamation.

This strategic combination significantly expands ITC's footprint in digital engineering, cloud services, and specialized artificial intelligence capabilities.

Earnings / operating update
31 July 2026

ITC Limited has submitted to the Exchange, the financial results for the period ended Jun 30, 2026.

Original source →

Ownership & Transaction Activity

Shareholding
As of 30 June 2026
Promoter holding
0.00%
0.00% on 31 March 2026
FII/FPI
34.23%
34.83% on 31 March 2026
Institutional holding
83.36%
83.98% on 31 March 2026

NSE shareholding filing →

Mutual Fund Holdings

Mutual-fund ownership

Mutual funds held 16.50% on 30 June 2026. This compares with 16.76% on 31 March 2026, a change of -0.26 percentage points.

The filing reported 49 MF/UTI holders.

SBI Mutual Funds
30 June 2026
42.12 crore shares · 3.36%
ICICI Prudential Mutual Funds
30 June 2026
41.33 crore shares · 3.30%
Parag Parikh Mutual Funds
30 June 2026
31.88 crore shares · 2.55%
These are quarterly holdings, rather than purchases or sales on the article date.

NSE shareholding filing →

Research & Brokerage Views

Anand Rathi
10 August 2026
RatingBuy

Recommended as part of top stock ideas following recent quarterly earnings and sector positioning.

Attributed brokerage opinion; not a WittyTrades recommendation.
Kotak
14 July 2026
RatingBuy

Maintained a constructive view on long-term value creation across core business segments.

Attributed brokerage opinion; not a WittyTrades recommendation.

Historical Bulk / Block Deals

STITCHED TEXTILES LIMITED
12 October 2026
Sell · 1.20 lakh shares · ₹84.50

Public NSE large-deal marketstats
FIDELITY ADVISOR SERIES VIII- FIDELITY ADVISOR OVERSEAS FUND
8 October 2026
Buy · 13.40 crore shares · ₹257.35

NSE-reported large-deal disclosure
GQG PARTNERS EMERGING MARKETS EQUITY FD A SERIES OF GQG PARTNERS SERIES LLC
8 October 2026
Sell · 13.40 crore shares · ₹257.35

NSE-reported large-deal disclosure
GQG PARTNERS EMERGING MARKETS EQUITY FD A SERIES OF GQG PARTNERS SERIES LLC
8 October 2026
Sell · 9.40 crore shares · ₹257.35

NSE-reported large-deal disclosure

What to Watch Next

  • Execution progress of the Sproutlife Foods integration and Yoga Bar scaling
  • Regulatory and NCLT approvals concerning the ITC Infotech and Happiest Minds amalgamation
  • Delivery volume trends and institutional participation levels around the 52-week low support zones
  • Upcoming quarterly financial performance updates and segment margin recoveries

Other Dated Coverage

More ITC news and dated analysis →

Frequently Asked Questions

What is the latest ITC company news?

ITC Limited completed the secondary purchase of 13,445 equity shares of Sproutlife Foods Private Limited for approximately ₹645 crores. This transaction increases the company's shareholding from ~47.50% to 100%, making Sproutlife a wholly owned subsidiary. Sproutlife manufactures and sells food products under the Yoga Bar brand, reporting a turnover of ₹452 crores for fiscal year 2025-26.

How strong was ITC’s trading volume?

12.09 lakh shares traded, 0.06 times the 20-day average daily volume. The price and volume data are dated 13 October 2026 · 09:35 AM IST.

Do the mutual-fund figures show buying today?

They show holdings on 30 June 2026. Quarterly holdings do not identify purchases made on the article date.

Research & analysis: WittyTrades Research Desk
Reviewed by: Mohanish Sanghavi — SEBI Registered Research Analyst

Disclaimer: Investments in securities markets are subject to market risks. Registration with SEBI and NISM certification do not guarantee performance or returns. This article is for information and education, not personalised investment advice or a recommendation to buy, sell or hold.

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