NSE: SBICARD · 22 October 2026
- SBI Cards and Payment Services Limited (SBICARD) shares moved upward by 1.26% on October 22, 2026, trading near the upper end of the day's 545.60 to 570.80 range to close at 565.00 compared to its previous close of 557.95.
- SBI Card announced a strategic alliance with Eternal Limited to launch the co-branded Eternal SBI Card, providing early access through the Zomato, Blinkit, and District apps ahead of its full roll-out on October 22, 2026. The card offers instant discounts on food delivery, quick commerce, and dining, along with cashback benefits on select partner platforms like Uber, ixigo, Urban Company, and Apollo 24/7.
- Trading volume was 1.05 times the 20-day average daily volume.
Why is Sbi Cards & Pay Ser share price rising on 22 October 2026?
SBI Cards and Payment Services Limited (SBICARD) shares moved upward by 1.26% on October 22, 2026, trading near the upper end of the day's 545.60 to 570.80 range to close at 565.00 compared to its previous close of 557.95.
The broader financial segment experienced downward pressure, with the Nifty Financial Services benchmark declining by 0.97%. SBICARD's positive movement on the day contrasts with its recent multi-week trend, which includes a 20-day return of -11.02% and a 5-day return of -0.53%, indicating a modest intraday recovery despite broader sector weakness.
Recent developments include the company's announcement of early access for the co-branded 'Eternal SBI Card' in strategic alliance with Eternal Limited, offering instant discounts and cashback benefits across Zomato, Blinkit, District, and Bistro platforms. While this ongoing product rollout provides broader operational context regarding the company's digital-first customer acquisition strategy, no single company announcement was directly cited as the singular catalyst for today's specific price move.
9.48 lakh shares traded by 22 October 2026 · 03:15 PM IST. This compares with a 20-day average daily volume of 9.05 lakh shares (1.05 times). The five-day average daily volume was 9.93 lakh shares. Separately, the NSE report for 21 October 2026 showed 5.42 lakh shares delivered, representing 57.36% of that day’s traded volume. The same report recorded 18,334 trades.
The stock gained 1.26% during the session despite weakness in the broader Nifty Financial Services index. Given the absence of new same-day catalysts, the price action appears consistent with a short-term technical bounce following recent corrective moves, supported by steady cash delivery participation.
Latest Company Developments
SBI Card announced a strategic alliance with Eternal Limited to launch the co-branded Eternal SBI Card, providing early access through the Zomato, Blinkit, and District apps ahead of its full roll-out on October 22, 2026. The card offers instant discounts on food delivery, quick commerce, and dining, along with cashback benefits on select partner platforms like Uber, ixigo, Urban Company, and Apollo 24/7.
This partnership expands the company's retail co-brand credit card portfolio and targets high-frequency consumer spending categories within the Eternal ecosystem.
SBI Card launched an end-to-end digital journey for fixed-deposit backed secured credit cards on the SBI YONO platform, inaugurated by the Chairman of State Bank of India. Customers can apply for four variants of secured Advantage SBI Cards through a 100% paperless process within minutes.
The initiative leverages SBI's reach to expand formal credit access and strengthens digital-first customer onboarding for secured credit variants.
SBICARD: SBI Cards and Payment Services Limited has informed the Exchange regarding a press release dated October 15, 2026, titled "SBI Card and Eternal Launch Co-Branded Eternal SBI Card".
Appointment of M/s. V.K. Dhingra & Co. and M/s. S.P. Chopra & Co. as Joint Statutory Auditors of the Company effective. September 22, 2026.
Ownership & Transaction Activity
Mutual Fund Holdings
Mutual funds held 13.00% on 30 September 2026. This compares with 10.80% on 30 June 2026, a change of +2.20 percentage points.
The filing reported 34 MF/UTI holders.
Historical Bulk / Block Deals
What to Watch Next
- Upcoming financial results and quarterly performance updates
- Adoption rates and customer traction for the newly launched Eternal SBI Card
- Execution of digital onboarding metrics via the SBI YONO platform
- Delivery volumes and institutional participation levels near current support zones
Other Dated Coverage
- Sbi Cards & Pay Ser Share Price Today: Why SBICARD Is Rising 1.26% | 19 October 2026 — 19 October 2026
- SBI Cards in Focus After Launching Co-Branded Eternal SBI Card | 16 October 2026 — 16 October 2026
- Sbi Cards & Pay Ser Share Price Today: Why SBICARD Is Falling 2.11% | 7 October 2026 — 7 October 2026
More Sbi Cards & Pay Ser news and dated analysis →
Frequently Asked Questions
What is the latest Sbi Cards & Pay Ser company news?
SBI Card announced a strategic alliance with Eternal Limited to launch the co-branded Eternal SBI Card, providing early access through the Zomato, Blinkit, and District apps ahead of its full roll-out on October 22, 2026. The card offers instant discounts on food delivery, quick commerce, and dining, along with cashback benefits on select partner platforms like Uber, ixigo, Urban Company, and Apollo 24/7.
How strong was Sbi Cards & Pay Ser’s trading volume?
9.48 lakh shares traded, 1.05 times the 20-day average daily volume. The price and volume data are dated 22 October 2026 · 03:15 PM IST.
Do the mutual-fund figures show buying today?
They show holdings on 30 September 2026. Quarterly holdings do not identify purchases made on the article date.
Research & analysis: WittyTrades Research Desk
Reviewed by: Mohanish Sanghavi — SEBI Registered Research Analyst
Disclaimer: Investments in securities markets are subject to market risks. Registration with SEBI and NISM certification do not guarantee performance or returns. This article is for information and education, not personalised investment advice or a recommendation to buy, sell or hold.