Vishal Mega Mart Share Price Today: Why VMM Is Falling 2.18% | 23 October 2026

NSE: VMM · 23 October 2026

Price
₹86.07
Change
-2.18%
High / Low
₹87.99 / ₹84.91
Prev. Close
₹87.99
Volume
1.19 crore
Price as of
23 October 2026 · 03:00 PM IST
Key Takeaways
  • Vishal Mega Mart Limited (VMM) shares declined by 2.18% on Thursday, settling at ₹86.07. The stock traded near the day's low, touching a session high of ₹87.99 and a low of ₹84.91, which marks its 52-week low.
  • Vishal Mega Mart Limited released its consolidated financial results for the quarter and half year ended September 30, 2026, reporting revenue from operations of ₹3,398.5 crores for Q2FY27, up 14.0% year-on-year. Adjusted PAT for the quarter stood at ₹172.0 crores, representing a 6.4% year-on-year increase. Management noted an 18-day shift in the festive calendar that moved major festive sales from Q2 into Q3.
  • Trading volume was 0.86 times the 20-day average daily volume.

Why is Vishal Mega Mart share price falling on 23 October 2026?

Vishal Mega Mart Limited (VMM) shares declined by 2.18% on Thursday, settling at ₹86.07. The stock traded near the day's low, touching a session high of ₹87.99 and a low of ₹84.91, which marks its 52-week low.

The broader market and sector benchmarks also exhibited downward pressure during the trading session. The Nifty index fell by 0.9%, while the Nifty Auto sector benchmark dropped by 0.6%. Vishal Mega Mart's decline aligns with prevailing broader market weakness and ongoing pressure in the stock, which has seen its 5-day and 20-day returns contract by 10.58% and 18.80% respectively.

While no single same-day catalyst was reported, the price movement follows recent financial results for the quarter and half year ended September 30, 2026, released on October 21, 2026. Management reported a 14.0% year-on-year rise in revenue from operations to ₹3,398.5 crores alongside an 18-day festive calendar shift that moved major festive demand from Q2 to Q3, impacting near-term margin comparisons.

1.19 crore shares traded by 23 October 2026 · 03:00 PM IST. This compares with a 20-day average daily volume of 1.39 crore shares (0.86 times). The five-day average daily volume was 1.95 crore shares. Separately, the NSE report for 22 October 2026 showed 88.90 lakh shares delivered, representing 49.55% of that day’s traded volume. The same report recorded 69,688 trades.

Likely Reason
continued weakness following recent earnings and broader market pullback

The stock's decline of 2.18% reflects ongoing downward pressure near its 52-week low, alongside broader market weakness. Recent quarterly disclosures highlighting a festive calendar shift from Q2 to Q3 continue to provide underlying context for recent sentiment.

Latest Company Developments

Q2FY27 and H1FY27 Financial Results
21 October 2026

Vishal Mega Mart Limited released its consolidated financial results for the quarter and half year ended September 30, 2026, reporting revenue from operations of ₹3,398.5 crores for Q2FY27, up 14.0% year-on-year. Adjusted PAT for the quarter stood at ₹172.0 crores, representing a 6.4% year-on-year increase. Management noted an 18-day shift in the festive calendar that moved major festive sales from Q2 into Q3.

Quarterly earnings updates provide key visibility into top-line expansion, margin trends, and the operational impact of festive timing shifts.

Expansion and 'Belong & Co.' Format Launch
21 October 2026

During the second quarter of fiscal 2027, the company added 26 gross new stores, bringing its pan-India network to 844 stores across 582 cities. The period also marked the launch of the first pilot store for 'Belong & Co.', a new apparel format targeted at young, affluent urban consumers.

Store additions and new format rollouts highlight the company's retail footprint expansion and strategic diversification across consumer segments.

Re-appointment of Managing Director & CEO
19 September 2026

Following shareholder approval at the 8th Annual General Meeting held on September 18, 2026, the company re-appointed Mr. Gunender Kapur for a five-year tenure effective September 1, 2026, and re-designated him as Founder, Managing Director & Chief Executive Officer.

Leadership continuity at the helm is essential for executing the company's retail expansion and strategic growth initiatives.

Lost 30% in 6 months! Motilal Oswal sees 39% upside in Vishal Mega Mart stock – Check target price – Livemint
22 October 2026

Lost 30% in 6 months! Motilal Oswal sees 39% upside in Vishal Mega Mart stock – Check target price Livemint

Earnings / operating update
21 October 2026

a press release dated October 21, 2026, titled "Consolidated Financial Results Q2FY27 and H1FY27".

Original source →

Ownership & Transaction Activity

Shareholding
As of 30 September 2026
Promoter holding
40.02%
40.09% on 30 June 2026
FII/FPI
18.75%
20.43% on 30 June 2026
Institutional holding
55.20%
55.23% on 30 June 2026

NSE shareholding filing →

Mutual Fund Holdings

Mutual-fund ownership

Mutual funds held 31.75% on 30 September 2026. This compares with 30.58% on 30 June 2026, a change of +1.17 percentage points.

The filing reported 35 MF/UTI holders.

HDFC MUTUAL FUND-HDFC RETIREMENT FUND – HYBRID-DEB
30 September 2026
44.47 crore shares · 9.49%
KOTAK MAHINDRA TRUSTEE CO LTD A/C KOTAK MSCI INDIA
30 September 2026
25.38 crore shares · 5.42%
SBI ARBITRAGE FUND
30 September 2026
19.31 crore shares · 4.12%
These are quarterly holdings, rather than purchases or sales on the article date.

NSE shareholding filing →

What to Watch Next

  • Execution of store additions and expansion in Tier II-IV cities
  • Consumer demand momentum during the upcoming Diwali and wedding festive season in Q3FY27
  • Adoption and scaling of the new 'Belong & Co.' apparel format
  • Performance of quick commerce initiatives across 781 stores and 532 cities

Other Dated Coverage

More Vishal Mega Mart news and dated analysis →

Frequently Asked Questions

What is the latest Vishal Mega Mart company news?

Vishal Mega Mart Limited released its consolidated financial results for the quarter and half year ended September 30, 2026, reporting revenue from operations of ₹3,398.5 crores for Q2FY27, up 14.0% year-on-year. Adjusted PAT for the quarter stood at ₹172.0 crores, representing a 6.4% year-on-year increase. Management noted an 18-day shift in the festive calendar that moved major festive sales from Q2 into Q3.

How strong was Vishal Mega Mart’s trading volume?

1.19 crore shares traded, 0.86 times the 20-day average daily volume. The price and volume data are dated 23 October 2026 · 03:00 PM IST.

Do the mutual-fund figures show buying today?

They show holdings on 30 September 2026. Quarterly holdings do not identify purchases made on the article date.

Research & analysis: WittyTrades Research Desk
Reviewed by: Mohanish Sanghavi — SEBI Registered Research Analyst

Disclaimer: Investments in securities markets are subject to market risks. Registration with SEBI and NISM certification do not guarantee performance or returns. This article is for information and education, not personalised investment advice or a recommendation to buy, sell or hold.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top